Privacy Policy

Prime Search Real Estate Privacy Policy

At Prime Search Real Estate, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, store, and protect your data in accordance with applicable laws, including the General Data Protection Regulation (GDPR) for individuals in the European Union and regulations protecting children’s online privacy. We aim to provide a transparent and secure experience for all users of our website (primesearch.ae) and services.

1. Information We Collect

We collect information to provide personalized and efficient real estate services. The types of data we may collect include:

• Personal Information: Name, email address, phone number, postal address, nationality, and other details you provide when contacting us, registering on our website, or engaging in property transactions.
• Financial Information: Payment details (e.g., bank account or credit card information) for processing transactions, subject to secure handling.
• Usage Data: Information about how you interact with our website, such as IP address, browser type, pages visited, and time spent, collected via cookies and similar technologies.
• Enquiry Details: Information provided when requesting property listings, consultations, or other services (e.g., property preferences, budget).
• Children’s Data: We do not knowingly collect personal information from individuals under 16 years of age. See Section 7 for details on protections for children.

2. How We Collect Information

We collect information through:

• Direct Interactions: When you submit forms, contact us via phone (+971-56-653 4386), email (contact@primesearch.ae), or in-person at our Dubai office.
• Website Usage: Through cookies, analytics tools (e.g., Google Analytics), and tracking technologies to improve user experience.
• Third Parties: From partners such as developers, landlords, or marketing agencies, where you have consented to data sharing.
• Public Sources: Information available publicly, such as social media profiles, where permitted by law.

3. How We Use Your Information

We use your data to:

• Provide real estate services, including matching you with properties, facilitating transactions, and offering personalized recommendations.
• Communicate with you regarding inquiries, updates, or property opportunities.
• Improve our website and services through analytics and user feedback.
• Comply with legal obligations, such as those set by the Dubai Land Department (DLD) or other UAE authorities.
• Send marketing communications (e.g., newsletters or property alerts), where you have opted in. You may unsubscribe at any time.

4. Legal Basis for Processing (GDPR Compliance)

For users in the European Union, we process personal data under the following GDPR legal bases:

• Consent: When you explicitly agree to data processing (e.g., for marketing emails or cookies).
• Contractual Necessity: To fulfill services you request, such as property transactions or inquiries.
• Legal Obligation: To comply with UAE laws or regulatory requirements.
• Legitimate Interests: For improving our services, ensuring website functionality, or fraud prevention, provided your rights are not overridden.

5. Data Sharing and Disclosure

We may share your data with:

• Service Providers: Trusted third parties (e.g., payment processors, IT providers, or analytics tools) who adhere to strict data protection standards.
• Business Partners: Developers, landlords, or other real estate professionals to facilitate your property needs, with your consent.
• Legal Authorities: When required by law or to protect our rights, such as in response to DLD regulations or legal proceedings.
• Corporate Transactions: In the event of a merger, acquisition, or sale, your data may be transferred with appropriate safeguards.

We do not sell your personal information to third parties.

6. Data Storage and Security

• Storage: Your data is stored securely on servers located in the UAE or with GDPR-compliant cloud providers for EU users. We retain data only for as long as necessary to fulfill the purposes outlined or as required by law.
• Security Measures: We use industry-standard encryption (e.g., SSL), access controls, and regular security audits to protect your data. However, no method is 100% secure, and we cannot guarantee absolute security.

7. Protection of Children’s Privacy

Prime Search Real Estate is committed to protecting the privacy of children online. In compliance with applicable laws, including the UAE’s data protection regulations and principles similar to the U.S. Children’s Online Privacy Protection Act (COPPA):

• We do not knowingly collect personal information from individuals under 16 years of age.
• Our website and services are not directed at children under 16.
• If we learn that a child under 16 has provided personal information without verifiable parental consent, we will promptly delete it.
• Parents or guardians may contact us at contact@primesearch.ae to review or delete any inadvertently collected data or to provide consent for specific services.

8. Your Rights (Including GDPR Rights)

You have the following rights regarding your personal data:

• Access: Request a copy of the data we hold about you.
• Rectification: Correct inaccurate or incomplete data.
• Erasure: Request deletion of your data, subject to legal obligations.
• Restriction: Limit how we process your data in certain circumstances.
• Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to processing based on legitimate interests or for marketing purposes.
• Withdraw Consent: Revoke consent for data processing at any time, where applicable.

To exercise these rights, contact us at contact@primesearch.ae or +971-56-653 4386. For GDPR-related requests, we will respond within one month, as required. If you are in the EU and believe we have not addressed your concerns, you may contact your local data protection authority.

9. Cookies and Tracking Technologies

Our website uses cookies to enhance user experience, analyze traffic, and personalize content. You can manage cookie preferences through your browser settings or our website’s cookie consent tool. For more details, please refer to our Cookie Policy (available on primesearch.ae).

10. International Data Transfers

For EU users, data may be transferred to the UAE, which is outside the European Economic Area (EEA). We ensure such transfers comply with GDPR through:

• Standard Contractual Clauses (SCCs) with third-party processors.
• Adequate safeguards to protect your data, as approved by the European Commission.

11. Third-Party Links

Our website may contain links to third-party websites (e.g., DLD or developer portals). We are not responsible for the privacy practices or content of these sites. Please review their policies before sharing personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on primesearch.ae with the effective date. We encourage you to review this policy periodically.